E. Kubberød, "The Effect of 'Animality' in the Consumption Experience—A Potential for Disgust," 7th Sensometrics Conference, July 28-30, 2004, UC-Davis

ANIMALITY AND DISGUST: RESULTS

Meat Typicality was the primary elicitor of disgust (young
consumers, females, high disgust sensitive, non-red meat eaters)
Vividness was not related particularly to the background variables
The effect of Personification was particularly evident among
females.

Make the consumers think forward to the meal and
not backward to the personified cow that was
slaughtered!