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The Sound of One Wing Flapping: The Art Of The Poetry Blurb
How Contemporary American Poets Are Denaturing the Poem,
A mong other things, poetry is a product. Unlike a cleanser or food item, however, we can’t determine when we “use” a poetry product whether or not it lives up to the claims made about it. What is said about it, in fact, cannot be put to any useful test once we get it home. For example, with a cleanser, we can tell at once whether or not it works as described, then buy it again—or not. With food, we can decide we simply don’t like it after trying it, and then try something else. Even with a movie we can literally see for ourselves whether or not it is worthwhile despite the reviewers often conflicting claims. None of these tests apply to the poetry product because, like a psychic experience, the poetry product resists experiential knowledge and objective testing. Unable to see, touch, smell, taste or judge its efficacy, we are left holding something we cannot categorize in any meaningful way. As with a psychic experience, we are presented with an “event” (the poem) and we can’t own or enjoy or digest it directly ourselves. Further, the poetry product is surrounded by claims about its worth that we can’t verify, made by people prone to “seeing things,” even attributing a kind of aura to it. This aura is described in such terms as:
Trying to compare the blurbs on a book of poetry to the contents is like trying to compare a description of angel wings to actual angel wings. The blurbs employ extravagantly unverifiable descriptions of the contents (what is “intensely somatic”? a “one-hundred ring verbal circus?” who says it’s “brilliant” and why?) to contents that are themselves indescribable. How do you determine the accuracy of a description of the indescribable?
Anyone able to see a ghost is, by definition, someone with psychic powers. A reader able to “follow the poet barefoot on the streets of Heaven, etc.” is, by the same logic, someone special, someone, perhaps, capable of writing poetry themselves, someone who, as they achieve status, may become able to write blurbs for other poets. For those unable to see the ghost of worth and unable to understand the product’s aura as described in the blurb, there’s always the status of the poet to fall back on. How can you go wrong when buying a book by a major prize winner? Or, to put it another way, how can you be so wrong as to not understand/appreciate/resonate with/admire/love a volume of poems by a prize winner? Who among us is not susceptible to feelings of inadequacy when it comes to reading contemporary poetry? And who wants to admit they don’t “get it” when a book has status and acclaim surrounding it like a nimbus? The suspicion that the poetry really doesn’t merit so much praise, never mind a major award, is a suspicion we’d better keep to ourselves if we want to be “in the know” about contemporary poetry.
Now take a sample poem from this book: Underneath (9)Next up: Summer, Fall, and Winter. Are you ready to buy yet? No? Perhaps more about this prize-winning poet will help:
Our ordinary insight. Our frivolity. The bluntness of our perceptions compared to hers. Here is blurbing raised to an art form all its own. We are told outright what we secretly feared: that Graham’s poems are difficult, not due to any deficiency on the poet’s part, but because of our limitations as readers. Someone has noticed the hole in our head. Thus, the persuasion to buy is based on the implication that, if we do so, we will demonstrate to ourselves, and anyone else who cares, that we are better people, less frivolous, less blunted. As with any marketing based on an appeal to status, this works beautifully—if we will simply agree (and repeat to others) that Graham is difficult because she is a genius, because we are not, and never the twain shall meet. Now, paradoxically, we can join the privileged class of those who “get it ” by admitting that we never will. We don’t even have to read the poetry!
Another way to justify buying a book of poetry whose worth we can’t seem to grasp but feel we ought to, is via celebrity testimonial. The following blurbs, taken from different books, are so versatile that they can be applied to any book of poetry. “An illuminated insight and wit illuminate the deep-seeing of [this poet’s book]. We can all savor [this book], an exhibition of lyrical surprises.”These uber-blurbs, done by master blurbers (Yusef Komunyakaa, Rita Dove, C.K. Williams, Cole Swenson), tell us nothing about the product itself, only that it is a product important enough to rate their blurbs, thus constructing an Escher-like secondary credential reference within the author’s own credential reference. Encrusted with some serious primary and secondary credentials and shot through with elegance, passion, presence and perceptions that make yours look blunted, the poetry product gleams from the shelf. Do you dare reach for it? Perhaps it’s better to work yourself up gradually to the higher poetry product, start where there’s a little more everyday prose and a little less gesture. How about a book of poetry that’s really a journal? A likeable book by a popular guy? Something real about somebody’s life? How about something that’s:
That’s what The New York Times thinks. Yusef Komunyakaa, a master blurber, thinks it’s good too: ".. reads like a sped-up meditation on the elemental stuff that we're made of: in this honed matrix of seeing, what's commonplace becomes the focus of extraordinary glimpses when these everyday images are juxtaposed into a mental geography made engaging by gazing into the daily mirror. The seemingly randomness of daily life accrues into a shaped and insightful surety."So does Carolyn Kizer: “.. Imagine! A poem a day, and really good, charming, personal poems too!”A shaped and insightful surety. Really good, charming. Sure. This is more your speed. Lehman’s book has all the attributes of a desirable poetry product: credentialed author, master blurbers and, best of all, you can understand it. Though maybe you wish you couldn’t—at least not so fast. Maybe you want a sprinkle of that “audacious and strenuous” or just a hint of that “intensely somatic, gestural.” Or, maybe you want a book of poems that engrosses, moves, surprises, even changes you a little. Something more than a series of personal annecdotes, but something less than ethereal pronouncements from no apparent source. Maybe you want what you used to think of as poetry— something that soars off the page. Now it's the blurbs that soar. Listen, you can almost hear it: the sound of one wing flapping.January 3
[copyright 2003, Joan Houlihan]
Joan Houlihan, editor of Perihelion, lives in Boston. Her work appears in such publications as Gettysburg Review, Poetry International, Black Warrior Review, Marlboro Review, Harvard Review and Poets and Writers magazine. A mini-chap of Joan's work is found at: Web Del Sol. See Art of Poetry I and II for information on Joan's workshops. |